In many ways, casinos are all about the experience. The food, drinks, entertainment, and gaming are designed to make customers feel good. And when the experience is positive, they’ll be back for more.
Whether you’re playing at a casino in Las Vegas, the high-end establishments in Macau, or even your local neighborhood establishment, you will find that they are all built to make you feel like a VIP. This isn’t just to boost your confidence and sense of prestige, but it’s also a way to increase revenue from each guest who enters the casino.
As such, it’s no surprise that casinos invest a lot of time and money into security. The surveillance teams and table game operators have a close eye on each patron to spot any blatant cheating (like palming, marking cards, or switching dice). And when you’re dealing with millions of dollars, it’s important to keep your guard up.
For years, casino marketers have focused heavily on demographics to drive marketing decisions. And while these insights can be helpful, it’s critical for casino marketers to shift their attention to broader audience segments. Creating a unique casino experience that appeals to multiple audiences will help to increase revenue and improve discoverability in the long run. In addition to optimizing keywords around your casino’s amenities, location, and unique offerings, consider using geofencing to target customers who are within walking distance. This can help you compete with nearby locations and attract group business from event planners looking to host their next big casino party.