How to Boost Discoverability for Your Casino



Thousands of people per day enter casinos believing they will become rich. There are a few who do, but most lose. The casino makes money by enticing people to spend their money over and over again for the chance of winning big. This is why they give you free drinks and a lot of other things to get you into the mood to gamble.

They also use elaborate surveillance systems that watch every table, window, and doorway. These cameras can be adjusted to focus on suspicious patrons by security workers in a room filled with banks of monitors. This eye-in-the-sky system is also used to keep track of slot machine payouts. A casino’s mathematical expectancy of losing is so small that it is extremely unlikely for anyone to beat the house over a long period of time. Nevertheless, even large bettors are rewarded with comps (free goods or services) such as hotel rooms, dining, tickets to shows, and even limousine service and airline tickets.

While demographic information is a useful tool, it’s not enough to attract customers and boost discoverability for your casino. Consumers almost always trust each other more than they do your brand, whether it’s word of mouth from friends or reviews on the internet. As such, you need to promote positive reviews and testimonials from happy guests and lucky winners. Display them on your website and social media. You can even use video testimonials and pictures of winning players.