The casino industry continues to evolve, and marketers must stay ahead of the curve to maximize opportunities. The games, entertainment options and food offerings that are popular today are unlikely to be the same five or ten years from now. Using tried and true casino marketing strategies can help you stay on top of the game.
In the past, marketers used demographics to guide their decision-making. For example, they might know that a group of women is in their late 20s or early 30s and college-educated with high incomes. But that’s hardly enough information to understand their motivations and pain points. They might be attending the casino to celebrate a friend’s bachelorette party, or they may be on a business trip and need flexible logistics, fast Wi-Fi, and a quiet space to work between meetings. To understand their motivations, marketers can use the “jobs to be done” framework.
When you visit a casino, it’s easy to lose track of time. Clocks and windows are rarely present on the casino floor because casinos want gamblers to play for as long as possible. To encourage gambling for longer, they reward big spenders with comps like free hotel rooms, meals, shows or even airline tickets and limo service. They also create an environment that is comfortable and inviting. In addition, they are often designed to have a distinctive aesthetic that sets them apart from other places where people can play. These features are all important to consider when designing a casino brand strategy.