What’s Trending in Casino Marketing?



Whether you want to attract new customers or keep existing ones, your casino needs to stay ahead of the competition. To do that, you need to understand what’s trending in the industry and use these insights to boost your casino marketing strategy.

A gangster drama, Casino focuses on mob boss Frank Rosenthal and his henchmen. But it’s Sharon Stone who steals the show. Fresh off her breakout role in Basic Instinct, she delivers a performance that both builds on and inverts her star power. Her seductive blonde hustler Ginger McKenna has no equal in Scorsese’s filmography. Her intoxicating blend of bravado and vulnerability, as well as her ability to hold the camera’s gaze, make her an absolute powerhouse.

Another reason Casino is so popular: its underlying political message. The movie lays bare the intricate web of corruption that centered in Las Vegas, with tendrils that touched local politicians, labor unions, and mobsters from the Teamsters and Midwest mafia.

The story also exposes how casinos are able to manipulate patrons’ emotions and behavior for their own profit. For example, casino floors are perfumed with specific scents to create a particular mood and cover up unpleasant odors. Studies have shown that people gamble longer when listening to relaxing music, and a higher-tempo soundtrack prompts people to place bets without thinking. Likewise, casinos reward “good” players with free hotel rooms, meals, shows, limo service, and airline tickets. All of these tricks serve a purpose: to increase the amount of money that patrons spend in the casino and keep them coming back for more.