When you walk into a casino, the walls are covered in slot machines, blackjack tables, and horse racing screens. Bright lights flash, and a happy sounding music plays. The casinos use this manufactured euphoria to keep people gambling, even when they are losing money.
The only thing that can be guaranteed in a casino is that the house will win. Unless you are a professional card counter, there is no way to beat the odds over time. That’s why it is important to focus on the demographics of your audience, but also understand that their emotional decisions will have a bigger impact than their age and income.
Like a hot consumer product, a casino can make a lot of money—but only for a while. Once a casino is established, it has to compete with newer, fancier, or closer casinos, as well as non-gambling resorts, online gambling, and illegal gambling, which has more players and is much more profitable.
After Goodfellas, director Martin Scorsese signed up Robert De Niro and Joe Pesci to star in Casino. This movie tells a story about Vegas casinos and mobster connections. It is a superior movie to Goodfellas, and has more of a coherent and stable story. It also carries more of a political message, which makes it more palatable to a modern audience. But beware: If you gamble in a casino, you might find yourself walking out with more than just some winnings.